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What does your logo say about you?
Insight ONE: My logo says “I am deliberate and purposeful”

  • be deliberate in logo design

Anything that a business does usually has a purpose in relation to the business. Whether that purpose is to create awareness, make money, foster relationships or simply reward customers, every action requires some thought before being executed. Actions a business makes are also open to public fanfare or scrutiny. Therefore, it is important that the overall image of a business matches its overall purpose and is created with deliberation.