The Great Canadian Bacon Chase needed a few graphics to advertise the 5 km fun run across a variety of media.
The creative that was developed captured the "fun" of a family-freindly event and the attraction of the sweetest of fine smoked meats...BACON!
Although the creative needed to let patrons know that the event was for a good cause it was also important to let people know that
their participation would result in bacon consumption.
The result was a variety of ads solely created with fun typography that were as funny as they were promotional.
The series of ads played on the guilty pleasure of bacon consumtpion and the good that comes from participating in the Great Canadaian Bacon Chase.