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Design

Festivals Kelowna: Canada 150

Event Poster & Stage Scrim Design

Project Details

Client:
Festivals Kelwona

Date: 2017

Online: festivalskelowna.com

Canada 150 celebrations across the country were planned with the goal of bringing people together to celebrate a monumental milestone in Canadian history. Many municipalities sought to create a sense of pride by branding their celebrations with designs that integrated the colours and identity of their community with the Canada 150 logo that was designed by contest winner "Ariana Cuvin".. Festivals Kelowna approached Cyan Bold Design with such a task; to make a collection of collateral unique to the City of Kelowna for the Canada’s 150th.

A mosaic design was created to represent a Canada Day celebration in an unexpected way using similar shapes and colours from both logos. This mosaic was used as a graphic element for all collateral including the stage scrim and poster. The musical artist images were given a graphic treatment to make them fit with the mosaic design. Each artist and group was close-cropped, converted to monochrome red, and placed within gem shapes in order to create a visual sense of unity.

The resulting collection of collateral materials, poster, and stage scrims were used to promote the celebrations of Canada 150 in Kelowna.


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