You Are Collective
You Are Collective’s ambitious goal to reach 1 million fully-funded counselling sessions across Canada was always the greater goal for this project. It was one of the factors guiding design thinking and questioning. We needed to develop designs that were polished and professional in order to provide the #1MillionCampaign with the legitimacy of a national mental health initiative. The brand identity needed to maintain the friendly grassroots charm of the You Are Collective while attracting the kinds of donors, and supporters that could help to make a larger impact.