CASE STUDY
SECURING BRIGHT FUTURES: PLAN OKANAGAN LOGO & BRAND IDENTITY
PLAN Okanagan connected with me to request to be a part of a design initiative that was being set up for nonprofit organizations in need of graphic design and marketing assistance. However, in discussing their goals for the future of PLAN Okanagan it became obvious that they were in need of much more than a few new assets and I agreed to take on their project as a full rebrand.
LOGO REFRESH
The design of the logo was influenced by the relationship circles of intimacy, friendship, participation, and exchange. The idea of overlapping circles creating a cohesive whole is played with in forming a “P” and heart shape. The heart of the logo represents the relationship circle of intimacy and the individual for whom the PLAN is built around. The overall logo represents a uniquely Okanagan PLAN coming together as one cohesive unit. The unique qualities of the logo make it iconic and distinctly different from other logos from similar non-profit organizations.
WEB DESIGN & SOCIAL MEDIA
PLAN Okanagan needed an update to their social media and website that embodied the caring, empathetic, supportive and celebratory nature of the organization while maintaining a professional look and feel that instills trust in their users.
We worked together to devise a plan for the WordPress website and social media accounts in order to maximize their presence online without making things too complicated to maintain on a budget.
STATIONERY & VISUAL ASSETS
No brand refresh is complete without a stationery package that creates brand consistency and professionalism in communications.
Visual assets were created as examples of how to work with the new brand in designing new pieces. The colour palette provides a multitude of possibilities to bring joy and colour to the good work that Plan Okanagan does for individuals with diverse abilities in our community.
THE RESULT
The result is something eye-catching, vibrant, and professional, in each designed piece – from logo to brochure, and from Facebook page to website. PLAN Okanagan was given a new look for their platform of care that I hope helps them garner more support and fanfare.