About Cyan Bold Design
Design That Refuses to Blend In
I’m Chris Bingham, CDP™, the principal Brand Identity Designer & Strategist behind Cyan Bold Design in Kelowna, BC.
In a digital landscape increasingly saturated with AI-generated, “safe” design, my mission is simple: I help organizations stop blending in. My work is rooted in the belief that behind every brand is a bold personality just waiting to shine. I don’t just design logos; I build call-response relationships where your visual identity, messaging, and customer experience act as a catalyst for your business growth.
My Design Philosophy: Be Bolder By Design
Most designers look at the competition to find inspiration. I look at the brand’s personality.
If you do what everyone else is doing, you become invisible. My philosophy is to “be bolder by design.” I prioritize authentic strategy over generic archetypes. When we stop obsessing over what the competition is doing and start focusing on the unique, audacious value you bring to your market, that’s when your brand creates a bond that goes beyond the superficial.
The “Research-First” Collaboration
You don’t hire me to just “make things pretty.” You hire me to solve problems. Before a single pixel is moved or a font is selected, I start by listening with intention to identify your:
- Needs: What are the actual business hurdles we need to clear?
- Must-Sees: The non-negotiables that make you, you.
- Must-Avoids: The outdated narratives or visual tropes that are holding you back.
By grounding my work in research, interviews, and deep insights into your operations, I ensure the final design isn’t just a creative exercise—it’s a business asset.
The Blueprint: My Process
My process is structured to keep you informed, supported, and confident at every milestone.
- Discovery & Research: I conduct an audit, stakeholder interviews, and deep-dive discovery sessions to uncover your true brand equity.
- Concept Development: I build a strategy-backed mood board and logo concepts that reflect your unique personality, not a recycled template.
- Refinement: I work collaboratively to polish typography, colour palettes, and messaging until the identity system feels like a perfect fit.
- Delivery: You receive a comprehensive brand guide, implementation instructions, and all the final file formats you need to scale with confidence.
Let’s Create Something Bolder
Whether you are a nonprofit looking to elevate your mission or a business ready to disrupt your industry, I’m ready to dig in.
If you’re ready to stop blending in and start standing out, let’s talk.