Sassy, Retro Classy Desserts: Qweenoa Bakery Brand Identity

Qweenoa Bakery approached me with a fully-formed dessert concept that required the right visuals to bring it to life. The name “Qweenoa” comes from “quinoa,” which is a unique selling feature of Qweenoa Bakery, as well as the term “qween,” which is a part of drag culture. Qweenoa Bakery creates gluten- and lactose-free desserts with quinoa that please the gluten- and lactose-sensitive and meet the desired flavour expectations of gluten- and lactose-eaters. Also, as a queer-owned business, creating a concept inclusive to the 2SLGBTQIA+ community and allies was essential–thus, a drag persona Qweenie the quinoa qween, was born.

Qweenoa Bakery wordmark in white


The visual brand was well received and added to the excitement of the bakery launch. Designs reflect the brand promise and messaging (not shared on this page) of an inclusive bakery that caters to gluten and lactose allergies.

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