My Logo Design Process

My Logo Design Process

How to Design a Logo in Three Phases Start with Trust Trust needs to be earned. Every design project requires trust. However, trust needs to be earned. When approaching a logo, your client must trust you to create the best solution. This only happens when you keep the...
Design Day for GOOD 2022

Design Day for GOOD 2022

Design Day for GOOD 2022 was a huge success! We were able to help more nonprofit organizations in one day than ever before. Also, we were able to connect with volunteers from across Canada and internationally. Design Day for GOOD 2022 teams also went above and beyond...
Five Steps to Establish Your Brand Online

Five Steps to Establish Your Brand Online

No brand is complete without a decent online presence. If you want to be easily found by your customers and prospective customers, you’ll need to establish your brand online. But where should you start? Paying an expert to help with your online presence is one...
Personalize Your Brand for the Customers You Want

Personalize Your Brand for the Customers You Want

Every brand has a relationship with its customers. Great brands make those relationships last. The key to fostering long-lasting relationships with your customers is through a deeper understanding of their motivations to buy from you and engage with your brand....
The Categories of Logos

The Categories of Logos

Why Talk About the Categories of Logos? I love to design logos. As a graphic designer, nothing is more satisfying than learning so much about a client’s business that you’re able to create a trademark that represents it clearly. And when a client is...