Damask for the Masses: Part II

Damask for the Masses: Part II

Mixtape damask is the second pattern in the punk damask series because I wanted to pay homage to the mixtape. While audio cassettes have recently had a modest revival with hipsters and record companies for their low cost in production and their difficulty in...
The Importance of Using Design for GOOD

The Importance of Using Design for GOOD

The value of graphic design should never be up for debate. It surrounds us and is a valuable part of communicating in the modern world. I guarantee that if you looked around your office, you would see many subtle, hidden ways in which graphic design has permeated your...
Add Value to Your Logo Design Process by Creating Options

Add Value to Your Logo Design Process by Creating Options

There are a few schools of thought when it comes to providing logo options to a client as a part of the design process. Some people would argue that providing options makes the design process confusing and leaves your client doubting your expertise–after all,...
LOVE & ALLY a 2SLGBTQIA+ Design

LOVE & ALLY a 2SLGBTQIA+ Design

Great opportunities to truly collaborate don’t come around too often. But when they do, they are extraordinary. The Love & Ally Project is one of those kinds of opportunities. When I met the You Are Collective for the first time, we knew there were meaningful...
Damask for the Masses: Part I

Damask for the Masses: Part I

I find the ornate patterning of damask intriguing. The medieval botanical and whimsical flourishes intricately woven into beautiful infinite patterns are striking even by today’s standards. Damask’s versatility as a reversible fabric with an inverse colour pattern on...
What Does Your Logo Say About You? INSIGHT TWO

What Does Your Logo Say About You? INSIGHT TWO

Why You Need the Right Logo for Your Business Creating the right logo for your business is a creative exercise that requires research, patience and a deep understanding of your brand message. Knowing what you wish to convey in your logo is the first step. You can then...
What Does Your Logo Say About You? INSIGHT ONE

What Does Your Logo Say About You? INSIGHT ONE

In business, our actions must be deliberate and well thought out. Whether to create awareness, make money, foster relationships or simply reward customers, every effort requires some thought before execution. In addition, actions a business makes are also open to...
What Does Your Logo Say About You?

What Does Your Logo Say About You?

This is the first blog in a series that discusses the importance of logo design for small businesses and some best practices in finding the right voice for your logo. Do you know what your logo should say about you? “All I need is a logo!”, Maybe you’ve said it, or...
Interviewing Your Graphic Designer

Interviewing Your Graphic Designer

It seems as though graphic designers are a dime a dozen these days. Competition is fierce, and everyone is vying for their piece of the proverbial pie. It is a blessing and a curse for the small business owner looking for someone to do graphic design work. Having...